Multiple award winning song ‘Dorrobucci‘ by the Don Jazzy led Mavin records was released on May 1, 2014. The official video has had over 11 million Youtube views as at July 23, 2014 and it’s safe to say the song was and probably still one of the biggest in Africa in the last one year. Interestingly, not one dime was spent to promote it. Don Jazzy made the exclusive
revelation to NET saying he didn’t spend a dime to promote the song. In his words, ‘I think Dorrobucci is the least promoted song in the history of mankind. Apart from the fact that I was doing Instagram and twitter posts, I didn’t print promo cds, I didn’t go to radio or tv for promo. We just dropped the song online and we were joking about it on Instagram and from there it became very big and we’ve made a lot of money from the song (laughs)’. He added: ‘My method may not the right method but for now it’s working, I am happy, my fans are happy’….